Sell your property with your Target Market Buyer in mind.

I love the title of this article… Why? Because it highlights the importance that when selling a property, it is important that no stone be left ‘UN-turned’ when showcasing your home for sale. 

When your buyer enters your home they are taking in the whole picture. They look, up, down, and all around. They are looking at each and every space in your house. This includes; closets, cupboards, storage areas etc…

People often overlook spare rooms, laundry rooms, entrance ways, powder rooms, mud rooms etc… Why do we do this?

Can you imaging walking into a property, and every time the walked into a space in a property, they were seriously impressed. It’s organized, clean and appears well maintained? I would want to buy that house!

If we are talking target market buyer – then storage is going to be a huge plus if your buyer has children!

your total home

Consider this

Keep in mind, that each unique buyer will have their own  family lifestyle ideas of what is important to them,  they will have different priorities that must be met, and some design features that they are excited to entertain as a bonus that they don’t currently have.

Be mindful to ‘Sell Your Features’ to their full potential.

Be careful to ensure that your home has good flow and floor planning.

And be careful to ensure that each room is ‘Clearly Defined’, you don’t want a  confused buyer.

your total home

The Third Bedroom

It wouldn’t be uncommon for many people to ignore this room when they are selling their house. Sometimes there will be little to no consideration on how this room looks.

Often times it will be devoid of art work, nice bedding, or have a miss mash of odds and sods with regards to furnishings. Sometimes, you will notice that the closets are jammed packed and it may have poor lighting.

Although, this room is not considered a KEY space in the property, it shouldn’t look neglected. It should be bright, clean, uncluttered and if you can layer in some style or charm, it will serve you well.

your total home

The Laundry Room

Believe it or not, laundry rooms are all the trend these days thanks to HGTV (my personal favorite… of course). Laundry Room renovations are a thing!

With this in mind, if your laundry room is in the basement and is unfinished, for goodness sake, do whatever you can to clean it, properly light it, organize it, and have it smelling fresh!

Laundry Rooms are commonly overlooked and often look like a dungeon. Don’t do this. It’s a task room, and is perceived as a place that means ‘CHORES’ to your buyer, so remove any and all negative attributes and make it look it very best.

your total home

The Entrance

This is your buyers – First – and – Last Impression. It counts big time!

Did you know that your buyer makes a decision within 7 – 10 seconds upon entering your house? Wow right?! Everything you see from the vantage point of your entry way is what will either wow your buyer or disappoint them.

Get rid of your boot trays, get a new entry mat and keep it as clean and uncluttered as possible.

The Powder Room

This space is usually the smallest space in your home. Ah, its the powder room, it doesn’t matter. Or does it?!

Could this be your toddlers potty training ‘go to bathroom’, or grandma’s personal prep station that happens to be right beside ‘her’ room when she visits, or what about your teenage daughter, do you want to give her, her own space for those busy mornings?

Ensuring that this space has ‘something to offer’ no matter what it’s size, is something that could be of great value for your buyer. I think it should say ‘i’m a functional, yet a cozy room for one‘.

your total home

The Mud Room

Oh, the drop zone… Anything and everything gets left in here. You come home, its been a long day and whatever, its the mud room. I get it, this is life,  and what else do you expect the mud room to look like with a busy household and pets & children in the mix?

Hence the word ‘mud’ room right!

What if though, your buyer is a couple with no children or pets, and very seldom entertains. Perhaps they are retired and love the space and storage, but live a very minimalist  life?


They may want to re purpose this space as a cozy nook and the overwhelming feeling they get when they walk into your mud room, turns them right off. Or consider this… maybe they very much need a mud room, with their busy family and your space appears to be unorganized and cluttered. It may appear too small or an unmanageable area. Again, perhaps a small ‘negative’ in the bigger picture, but a negative non the less. Each negative adds up to one giant negative.

Remember… Every Room in your house is for sale, so consider how each space is represented.

Do any of these rooms matter to you and your family lifestyle? Which one is important to you? I would love your feedback.

As always, helping you in caring for your Total Home…

Cindy Charbonneau, your professional property stager/interior decorator with Total Home


Servicing Ottawa and surrounding areas including; Kemptville, Brockville, Smiths Falls, Prescott, Perth, Manotick, North Gower, Stittsville, Carleton Place, Greely, Osgoode, Kanata, Nepean, Merrickville, Orleans and more! Just ask me if I can help you in your area.